How to win customers

Selling your products and services is vital to the success of your business. This hands-on workshop is your chance to understand the sales process and your customers to eventually close your sales successfully. We will test the learned strategies in role plays to strengthen your understanding and experience the effects first-hand.

This module will also help you in finding the right price for your services and products.


  1. The sales mountain
  2. Your journey to closing land
  3. Develop your Features, Advantages and Benefits Statement (FAB)
  4. Understand why customers buy
  5. Identify and appeal to your customers needs
  6. Price your service


Natali D’Abundo is a certified business trainer and running her own e-commerce business since 2017. Growing up in the hospitality industry has taught her early on about the importance of putting the human being into the center of all actions. Her credo: Make a customer, not a sales. This experience paved the way for a sales career that allowed her to acquire important international experiences, sales tools and methods across different industries. As a trainer she now leverages this expertise along with her passion for developing people to implement successful sales strategies.